Envelope · coming soon

Hey Sue, how'sit going?Ugh. Drowningin email, asusual.376Oh, I hear you.I've got 376 unreadbecause I leftearly yesterday.Ugh.376Relax. Only 12 of those weresent by a human."...which 12?"

Make your inbox human again.

It’s us against the machines. Gmail’s tabs and Outlook’s Focused Inbox already sort out the newsletters and receipts. What they miss is software built to look like a person: cold email, automated sequences, fake “Re:” follow-ups. In my inbox, Gmail put 97% of cold outreach in the Primary tab and marked 95% of it Important, the same as mail from real people (the numbers).

Envelope tells the two apart and files the machines out of your way. It never reads a word anyone wrote.

Why this exists

It started with one inbox. I counted every email that reached me over three years: 138,247 of them. 10% were sent by a person, and this year it is down to 8%. Machine-sent mail is up 6× since 2017 and hasn’t let up. By the published research it costs about 2.1 hours a day just to decide what not to read. The whole study follows, exactly as I ran it.

Who is on the other side

A whole industry exists to get a machine’s email into your inbox looking like a person’s. Clay and ZoomInfo find and enrich the names: Clay is valued at $7.1 billion, and ZoomInfo had $1.2 billion in revenue last year. Outreach ($4.4 billion) and Apollo ($1.6 billion) run the sequences, and HubSpot, which took in $3.1 billion last year, sells them in its Sales Hub. AI “SDR” startups like 11x and Artisan, which write and send the emails for you, have raised about $100 million between them. And two of the tools that send the most cold email I receive, Instantly and Smartlead, never needed investors at all: sending it pays for itself.

Billions of dollars, all pointed at your inbox. Envelope reads what they can’t disguise, the envelope every email arrives in, and moves the machine-sent mail out of your way.

Valuations at each private company’s latest priced round; HubSpot’s reported revenue (it does not break out Sales Hub) and ZoomInfo’s; amounts raised for the AI SDRs: Clay, $7.1B, Sep 2026, ZoomInfo, $1.25B revenue, 2025, Outreach, $4.4B, 2021, Apollo, $1.6B, 2023, HubSpot, $3.13B revenue, 2025, 11x, $74M, Artisan, $25M Series A.

50%

You guessed 50%. In my inbox it was 10% over three years, and 8% this year. Two friends join and we count yours.

What joining gets you

1A place on the waitlist

Join and you’re in line for Envelope itself. When it’s ready, we’ll let people in by their place in line. You’ll get one email, and that’s all joining asks of you.

2Five envelope invites

Each one is an email you send from your own inbox to someone you actually write to. A friend who joins with yours moves 5 places up the line, and you move up 10 places with each one. You also get a share link to post anywhere: each person who joins from it earns you another envelope invite, up to 20 more.

3A study of your own inbox

When friends join with your envelopes, you earn the same study as below, run on your own mail:

  1. 2friendsYour 12-month study. Twelve months of your own mail, person against machine.
  2. 5friendsYour 3-year study. The full study below, run on your own mail.

The study runs on your own computer, from a Google Takeout of your mail. Only the counts leave it.

Join and get your five envelope invites

We will not email you updates. One email when Envelope is ready.

Thank you. One email when it is ready.

The study · my mailbox ยท Sep '23 to Aug '26

3 years of inbound email

138,247 emails that reached me from outside my company, grouped by what sent them and when. Spam folder excluded.


How much of it wasn’t sent by a person?

Spam is excluded: Google Workspace keeps only about thirty days of it, so it cannot be compared across years.

38%
of my mail was from a person in 2017
8%
of my mail is from a person now
6×
more machine-sent mail a day than in 2017

The share of each year’s mail sent by a person, against everything sent by a machine.

0%25%50%75%100%201720192021202320252026machine 92%a person 8%38%
  • Sent by a machine (every other class combined)
  • Sent by a person (no sign of automation, so at most)

In 2017, 38% of the mail that reached me was sent by a person. In 2026 it is 8%. People did not stop writing to me; they send about as much as they ever did. Machine mail went from 18 a day to 117, 6 times as much, while mail from people stayed between 10 and 15 a day. The share fell because the machines multiplied.

YearFrom a person, a dayFrom a machine, a daySent by a person
2017111838%
2018122433%
2019146019%
2020128212%
2021158814%
20221311311%
20231410912%
20241210211%
20251312510%
2026 (to Aug)101178%

Read this as a floor. “Not sent by a person” counts only mail where something identified a machine. Cold email sent by hand from an ordinary mailbox lands on the person side, because from the outside it is indistinguishable from a stranger writing to me. So at least 92% of last year’s mail was not sent by a person; the real figure is higher and cannot be measured this way.

138,247
emails in 36 months
6×
more machine-sent mail a day than in 2017
2.1 hrs
a day just deciding what not to read

What it cost me to look at all of this

Not for this study: for looking at it as it came in.

Every message counted in this report was looked at by me, if only long enough to decide not to read it. The research on what that looking costs is consistent, and it is not mainly about reading time. It is about the interruption, the switch, and the attention that does not come back when a person returns.

117
emails a day for the average worker; most skimmed in under 60 seconds
source 1
every 2 min
an interruption during core hours: 275 a day from meetings, email and chat
source 1
28%
of the working week spent managing email
source 2
6 s
70% of new-mail alerts were reacted to within six seconds of arriving
source 3
64 s
to recover and get back to work after each email interruption
source 3
77×
a day people checked email; 1 h 23 min a day in the inbox
source 4
9½ min
away from the task after answering one email alert; 27% of suspended tasks not resumed for two hours or more
source 5
25 min
to get back to interrupted work; about 11 minutes on a task before switching
source 6

More email, measurably worse. In the CHI 2016 study, the more of the day a person spent in email, the lower they rated their own productivity and the higher their stress read on a heart-rate monitor (source 4). Cutting checks to three a day lowered daily stress in a randomised trial (source 7); a week without email at all lowered heart-rate-variability stress and lengthened the time people stayed in one window (source 8). Part of the cost is what Leroy calls attention residue: when a person switches before a task is finished, some of their attention stays behind on it and the next task suffers (source 9).

My mailbox, through those numbers. This is my arithmetic, not a study’s. 126 messages a day arrived over the window. At the Microsoft skim ceiling of one minute each, that is 2.1 hours a day spent only deciding, about 1.3 working days out of every five, before a single reply is written and before any of the switching costs above are counted. Envelope’s claim is not that it helps me read faster. It is that most of these messages never needed the look.

Sources for this section

  1. Microsoft WorkLab, Breaking down the infinite workday, Work Trend Index special report, June 2025. microsoft.com
  2. McKinsey Global Institute, The social economy: Unlocking value and productivity through social technologies, July 2012. mckinsey.com
  3. Jackson, Dawson & Wilson, Understanding email interaction increases organizational productivity, Communications of the ACM 46(8), 2003; field study at the Danwood Group. interruptions.net
  4. Mark, Iqbal, Czerwinski, Johns & Sano, Email duration, batching and self-interruption: patterns of email use on productivity and stress, CHI 2016; 40 workers logged for 12 workdays. microsoft.com
  5. Iqbal & Horvitz, Disruption and recovery of computing tasks: field study, analysis, and directions, CHI 2007; 27 workers over two weeks. microsoft.com
  6. Mark, González & Harris, No task left behind? Examining the nature of fragmented work, CHI 2005; 24 information workers shadowed. ics.uci.edu
  7. Kushlev & Dunn, Checking email less frequently reduces stress, Computers in Human Behavior 43, 2015; randomised, 124 adults. interruptions.net
  8. Mark, Voida & Cardello, “A pace not dictated by electrons”: an empirical study of work without email, CHI 2012; 13 workers, five days without email. ics.uci.edu
  9. Leroy, Why is it so hard to do my work? The challenge of attention residue when switching between work tasks, Organizational Behavior and Human Decision Processes 109, 2009. sciencedirect.com

Inbound mail each month, by the kind of system that sent it

Every message from outside my company, stacked by class: a sales-sequencing tool, a marketing platform, a mailing list, a transactional sender, a machine I could not name, or no sign of automation at all.

0%25%50%75%100%Sep '23Jan '24Jan '25Jan '26Aug '26
  • Cold outreach4%
  • Marketing37%
  • Notifications45%
  • Mailing lists1%
  • Sent by a person10%
  • Machine, platform unknown3%
Show the numbers as a table
MonthColdMarketingNotifications ListsPersonUnnamed
Sep '233.1%51.2%28.1%1.7%11.1%4.8%
Oct '232.4%49.0%31.3%1.8%10.7%4.8%
Nov '232.3%46.9%37.5%2.2%8.7%2.5%
Dec '232.4%51.3%31.1%1.8%10.4%3.0%
Jan '242.5%38.7%40.4%3.7%11.2%3.4%
Feb '241.6%38.8%40.7%3.8%12.3%2.7%
Mar '241.1%33.4%51.3%2.5%9.2%2.4%
Apr '241.5%34.8%47.5%1.9%12.1%2.2%
May '241.8%36.8%45.2%2.0%11.2%3.1%
Jun '242.1%33.2%53.1%0.2%9.2%2.2%
Jul '243.5%33.9%45.2%1.9%12.2%3.3%
Aug '243.1%34.8%46.1%2.1%11.0%2.9%
Sep '242.3%34.6%46.3%1.3%11.2%4.3%
Oct '242.4%36.2%46.7%2.2%9.6%2.9%
Nov '243.3%41.1%41.6%0.8%9.0%4.2%
Dec '243.1%38.5%44.0%3.2%8.7%2.6%
Jan '253.1%37.2%44.9%1.0%10.8%3.1%
Feb '253.7%35.5%44.2%0.5%13.0%3.1%
Mar '254.9%33.5%45.3%0.1%12.3%3.8%
Apr '255.7%29.9%51.6%0.2%9.8%2.8%
May '255.9%26.0%53.9%0.4%11.3%2.5%
Jun '254.2%28.6%51.9%0.7%10.3%4.3%
Jul '253.9%25.9%56.0%0.3%10.7%3.1%
Aug '254.5%28.5%53.2%1.6%8.5%3.7%
Sep '254.5%27.8%56.6%0.7%7.3%3.1%
Oct '255.1%30.8%53.1%0.5%8.2%2.4%
Nov '256.4%37.4%46.2%0.4%6.5%3.1%
Dec '254.8%42.6%42.4%0.2%7.4%2.6%
Jan '267.0%35.5%46.5%0.3%7.7%2.9%
Feb '266.0%30.9%49.1%0.3%11.4%2.3%
Mar '266.4%36.2%43.0%0.3%11.0%3.0%
Apr '267.6%45.1%37.7%0.1%6.0%3.5%
May '267.0%47.1%34.0%0.2%7.8%4.0%
Jun '265.8%45.2%38.5%0.1%6.7%3.7%
Jul '265.9%46.4%38.6%0.2%5.7%3.2%
Aug '267.1%48.9%30.6%0.4%9.1%3.9%

The whole archive, one column per year

Monthly columns across 10 years are a picket fence, so the long arc gets one column per year: 2017 to 2026, 336,939 messages. Same six classes, same colours as above. The last column covers only January to August 2026. The archive itself reaches back to 2013; everything before 2017 is left out on purpose. The figures and charts above are the last 36 months of this.

0%50%100%2017201820192020202120222023202420252026
  • Cold outreach
  • Marketing
  • Notifications
  • Mailing lists
  • Sent by a person
  • Machine, platform unknown

When each cold-outreach tool first appeared in this mailbox

A ranked list says who is loudest now. This says when my mailbox acquired them: the dot is the first message in this window I can attribute to that tool, the bar is how long it has kept going, and the figure on the right is its share of the last twelve months’ cold outreach, so a tool that has gone quiet reads as 0%.

2017201820192020202120222023202420252026SESendGrid26%ASamazon-ses17%HSHubSpot Sales3%MAmailgun16%MAMailshake0%MIMixmax<1%OUOutreach2%MRunbranded, via Microsoft 36517%SASalesloft1%LElemlist<1%FMfmailroute (sending infra)<1%INInstantly32%SMSmartlead10%MFunbranded mailbox farm4%
  • First message attributed to the tool
  • Months it has kept sending, up to the most recent
  • Right-hand figure: share of the last 12 months’ cold outreach; unidentified tools make up the remaining -27%

The platforms behind it: which software sent the mail

Busiest marketing-platform senders, month by month

The six marketing platforms that delivered the most mail in this window, one panel each, all on the same vertical scale so the panels can be compared. The figure at the top right of each panel is its share of all marketing mail in the window.

HUhubspot25%60%0%Sep '23Jan '25Aug '26SEsfmc-exacttarget16%60%0%Sep '23Jan '25Aug '26MAmarketo9%60%0%Sep '23Jan '25Aug '26MAmailchimp8%60%0%Sep '23Jan '25Aug '26BEbeehiiv6%60%0%Sep '23Jan '25Aug '26KLklaviyo4%60%0%Sep '23Jan '25Aug '26
  • hubspot25%
  • sfmc-exacttarget16%
  • marketo9%
  • mailchimp8%
  • beehiiv6%
  • klaviyo4%

Busiest cold-outreach tools, month by month

The same view for the six sales-sequencing tools with the most mail; the figure at the top right is its share of all cold outreach in the window. These are the systems reps use to send a scheduled series of one-to-one-looking messages to people who have not asked for them.

INInstantly36%60%0%Sep '23Jan '25Aug '26SESendGrid23%60%0%Sep '23Jan '25Aug '26ASamazon-ses14%60%0%Sep '23Jan '25Aug '26MRunbranded, via Microsoft 36512%60%0%Sep '23Jan '25Aug '26SMSmartlead12%60%0%Sep '23Jan '25Aug '26MAmailgun9%60%0%Sep '23Jan '25Aug '26
  • Instantly36%
  • SendGrid23%
  • amazon-ses14%
  • unbranded, via Microsoft 36512%
  • Smartlead12%
  • mailgun9%

Cold outreach by sending tool: 4% of all mail

PlatformShare12-mo
INInstantly28.7%▼
SESendGrid18.3%▲
ASamazon-ses11.4%▲
MRunbranded, via Microsoft 3659.7%▲
SMSmartlead9.6%▼
MAmailgun6.9%▲
HSHubSpot Sales3.6%▼
OUOutreach3.5%▼
MFunbranded mailbox farm1.7%▲
SASalesloft0.8%→
GAgmail-api-client0.5%▼
LElemlist0.5%▼
BUbuzzstream0.4%→
APApollo0.4%▲
LIlinkdoctor0.4%▲
RIReply.io0.3%→
UTunidentified tracker0.3%▼
GRgrowthjack0.3%→
FMfmailroute (sending infra)0.2%→
RErespona0.2%→

Marketing by sending platform: 37% of all mail

PlatformShare12-mo
HUhubspot25.4%→
SEsfmc-exacttarget15.6%▼
MAmarketo8.8%▼
MAmailchimp8.0%▼
BEbeehiiv6.0%→
unidentified vendor4.3%→
KLklaviyo3.9%▲
SAsailthru3.9%▼
CCconstant-contact3.7%→
SUsubstack2.7%▲
SESendGrid2.5%▲
ITiterable2.1%▲
CIcustomer.io1.9%→
SEsendinblue1.7%→
ASamazon-ses1.6%▲
MAmailgun1.0%▲
CMcampaign-monitor0.8%▼
KCkit-convertkit0.8%▲
ACactivecampaign0.7%→
MAmailjet0.6%▲

How the cold outreach is built

A cold email is rarely alone. The tool that sends it schedules the next one before the first is opened, and the whole run is one sequence: same sender, same thread, a few days apart, until someone answers or the list runs out. Grouping the 2,947 cold messages of Sep '25 to Aug '26 that way gives the shape below.

2,314
separate sequences aimed at me
1,571
sending domains behind them
23%
of sequences followed up at least once

Messages per sequence

Most sequences show a single message here, 1.27 on average. Some were one and done. Some followed up under a fresh subject line, which this count treats as a new sequence. And some follow-ups went to spam, which Google Workspace discards after thirty days, so they are not in the archive at all. The follow-up share is a floor.

one message77%two20%three2%four1%five or more0%

Days between messages

Where a sequence did follow up, this is how long it waited. 86% of follow-ups came within a week; the most common gap is three to four days, which is the default in most sequencing tools.

same day6%1 to 2 days26%3 to 4 days33%5 to 7 days21%8 to 14 days7%over two weeks7%

One more tell. 99% of the marketing mail in this window carried an unsubscribe header, because the law and the mailbox providers require one for bulk mail. 5% of the cold outreach did. The sequencers send one message at a time to one address at a time, so nothing about the envelope says bulk, and no unsubscribe link is offered, because that would give the game away.

Can it see me open it?

An open-tracking pixel is an invisible image in the HTML of a message that reports back when it is loaded. This study never reads a body, so it cannot count pixels. It can count the messages where a pixel is impossible: a message sent as plain text has no HTML to hide one in. 65% of the cold outreach in this window was plain text only, against 0% of the marketing and 2% of the mail from people. That is a choice, not a limitation: the sequencers default to plain text because a pixel is the fastest way to a spam folder, and because a person writing one email rarely sends HTML with no text at all. The rest could carry one; how many do, the envelope cannot say.

ClassPlain text only (no pixel possible)Text and HTMLHTML only
Cold outreach65%26%9%
Marketing0%96%4%
Sent by a person2%97%1%
Automated, sender I know0%87%13%
Notifications, kept1%94%5%
Notifications, filed0%96%4%

How each tool builds its sequence

Every sequencing tool leaves its own habits in the envelope, and they differ more than the copy does. HubSpot Sales runs the longest sequences (2.1 touches on average) and unbranded mailbox farm the shortest (1.0). Unbranded mailbox farm fakes the thread most often, on 100% of its messages, by referencing an id that never arrived or putting “Re:” on a message with no parent. Unbranded, via Microsoft 365 sends 88% of its mail as plain text, where no tracking pixel can live; Apollo sends 0%. Outreach offers a way out most often, an unsubscribe header on 43% of its mail; no other tool passes 8%. HubSpot Sales sends 33% of its mail outside 8am to 6pm my time. And unbranded, via Microsoft 365 burns through sending domains fastest: 502 messages from 314 domains, fewer than 1.6 each.

ToolMsgsSequencesTouchesDays apartPlain textUnsubscribeFake threadOff hoursPeak
Apollo21171.250%5%5%14%10am
HubSpot Sales98462.140%8%1%33%1pm
Instantly9307231.3475%6%1%9%9am
unbranded, via Microsoft 3655024461.1388%2%38%8%10am
unbranded mailbox farm2762761.0–83%0%100%10%12pm
Outreach56451.250%43%0%11%9am
Smartlead3001921.6359%1%0%11%10am
no platform named5824511.3458%3%14%15%11am

Sep '25 to Aug '26, tools with at least 20 cold messages. Touches: mean messages per sequence. Days apart: median gap between touches. Plain text: share with no HTML part, so no pixel is possible. Fake thread: share whose References or “Re:” point at nothing that arrived. Off hours: share sent outside 8am–6pm in my time zone. Peak: the commonest send hour. All from headers; counts only.


Cold outreach by day of the week and hour

Where in the week cold outreach lands, by the day it reached my inbox, local time, Sep '25 to Aug '26. Each bar is that day’s share of a typical week, with every weekday divided by how many times it actually fell in the window, so Saturday is not divided by the same number as Tuesday.

94%
arrives Monday to Friday
6%
arrives at the weekend
6.5×
a weekday vs a weekend day
Monday20%Tuesday20%Wednesday19%Thursday19%Friday17%Saturday3%Sunday3%

The mail is compressed into five days, and Monday carries the most of it.

By hour of the day

Share of cold outreach by the hour it arrived, my local time, Sep '25 to Aug '26.

0%5%10%15%20%12am3am6am9am12pm3pm6pm9pm

82% arrives between 9am and 6pm, and the busiest hour is 9am. The tools that send this mail are scheduled to land in my working day.


The year, day by day

Every day from Sep '25 to Aug '26, one square each, Monday at the top of each column. Darker is more mail; the shading is relative within each grid, so the two grids compare shape, not size. Hover a square for the day and its count.

577
machine-sent messages on the busiest day, Wed 03 Sep
145 vs 52
machines a day, weekday vs weekend (median)
13 vs 2
people a day, weekday vs weekend (median)

Sent by a machine

MonWedFriSunSepMon 01 Sep 2025: 194Tue 02 Sep 2025: 376Wed 03 Sep 2025: 577Thu 04 Sep 2025: 240Fri 05 Sep 2025: 123Sat 06 Sep 2025: 33Sun 07 Sep 2025: 54Mon 08 Sep 2025: 158Tue 09 Sep 2025: 185Wed 10 Sep 2025: 141Thu 11 Sep 2025: 142Fri 12 Sep 2025: 149Sat 13 Sep 2025: 69Sun 14 Sep 2025: 86Mon 15 Sep 2025: 223Tue 16 Sep 2025: 157Wed 17 Sep 2025: 138Thu 18 Sep 2025: 189Fri 19 Sep 2025: 130Sat 20 Sep 2025: 31Sun 21 Sep 2025: 65Mon 22 Sep 2025: 168Tue 23 Sep 2025: 136Wed 24 Sep 2025: 154Thu 25 Sep 2025: 153Fri 26 Sep 2025: 99Sat 27 Sep 2025: 42Sun 28 Sep 2025: 65Mon 29 Sep 2025: 175Tue 30 Sep 2025: 190OctWed 01 Oct 2025: 162Thu 02 Oct 2025: 203Fri 03 Oct 2025: 135Sat 04 Oct 2025: 58Sun 05 Oct 2025: 68Mon 06 Oct 2025: 392Tue 07 Oct 2025: 158Wed 08 Oct 2025: 139Thu 09 Oct 2025: 357Fri 10 Oct 2025: 126Sat 11 Oct 2025: 55Sun 12 Oct 2025: 69Mon 13 Oct 2025: 218Tue 14 Oct 2025: 195Wed 15 Oct 2025: 160Thu 16 Oct 2025: 222Fri 17 Oct 2025: 133Sat 18 Oct 2025: 44Sun 19 Oct 2025: 83Mon 20 Oct 2025: 152Tue 21 Oct 2025: 245Wed 22 Oct 2025: 120Thu 23 Oct 2025: 241Fri 24 Oct 2025: 192Sat 25 Oct 2025: 38Sun 26 Oct 2025: 82Mon 27 Oct 2025: 125Tue 28 Oct 2025: 159Wed 29 Oct 2025: 174Thu 30 Oct 2025: 201Fri 31 Oct 2025: 92NovSat 01 Nov 2025: 65Sun 02 Nov 2025: 65Mon 03 Nov 2025: 137Tue 04 Nov 2025: 117Wed 05 Nov 2025: 181Thu 06 Nov 2025: 158Fri 07 Nov 2025: 114Sat 08 Nov 2025: 31Sun 09 Nov 2025: 48Mon 10 Nov 2025: 262Tue 11 Nov 2025: 258Wed 12 Nov 2025: 169Thu 13 Nov 2025: 189Fri 14 Nov 2025: 122Sat 15 Nov 2025: 41Sun 16 Nov 2025: 47Mon 17 Nov 2025: 176Tue 18 Nov 2025: 149Wed 19 Nov 2025: 158Thu 20 Nov 2025: 164Fri 21 Nov 2025: 135Sat 22 Nov 2025: 44Sun 23 Nov 2025: 54Mon 24 Nov 2025: 165Tue 25 Nov 2025: 152Wed 26 Nov 2025: 141Thu 27 Nov 2025: 78Fri 28 Nov 2025: 95Sat 29 Nov 2025: 47Sun 30 Nov 2025: 72DecMon 01 Dec 2025: 167Tue 02 Dec 2025: 220Wed 03 Dec 2025: 144Thu 04 Dec 2025: 140Fri 05 Dec 2025: 103Sat 06 Dec 2025: 39Sun 07 Dec 2025: 76Mon 08 Dec 2025: 166Tue 09 Dec 2025: 161Wed 10 Dec 2025: 165Thu 11 Dec 2025: 144Fri 12 Dec 2025: 87Sat 13 Dec 2025: 54Sun 14 Dec 2025: 69Mon 15 Dec 2025: 160Tue 16 Dec 2025: 130Wed 17 Dec 2025: 114Thu 18 Dec 2025: 129Fri 19 Dec 2025: 105Sat 20 Dec 2025: 45Sun 21 Dec 2025: 82Mon 22 Dec 2025: 147Tue 23 Dec 2025: 115Wed 24 Dec 2025: 57Thu 25 Dec 2025: 70Fri 26 Dec 2025: 65Sat 27 Dec 2025: 31Sun 28 Dec 2025: 54Mon 29 Dec 2025: 139Tue 30 Dec 2025: 74Wed 31 Dec 2025: 74JanThu 01 Jan 2026: 50Fri 02 Jan 2026: 61Sat 03 Jan 2026: 35Sun 04 Jan 2026: 35Mon 05 Jan 2026: 81Tue 06 Jan 2026: 129Wed 07 Jan 2026: 101Thu 08 Jan 2026: 133Fri 09 Jan 2026: 94Sat 10 Jan 2026: 49Sun 11 Jan 2026: 36Mon 12 Jan 2026: 147Tue 13 Jan 2026: 117Wed 14 Jan 2026: 99Thu 15 Jan 2026: 153Fri 16 Jan 2026: 135Sat 17 Jan 2026: 24Sun 18 Jan 2026: 74Mon 19 Jan 2026: 159Tue 20 Jan 2026: 221Wed 21 Jan 2026: 144Thu 22 Jan 2026: 174Fri 23 Jan 2026: 141Sat 24 Jan 2026: 37Sun 25 Jan 2026: 70Mon 26 Jan 2026: 165Tue 27 Jan 2026: 246Wed 28 Jan 2026: 108Thu 29 Jan 2026: 175Fri 30 Jan 2026: 97Sat 31 Jan 2026: 33FebSun 01 Feb 2026: 67Mon 02 Feb 2026: 188Tue 03 Feb 2026: 120Wed 04 Feb 2026: 152Thu 05 Feb 2026: 169Fri 06 Feb 2026: 113Sat 07 Feb 2026: 28Sun 08 Feb 2026: 73Mon 09 Feb 2026: 204Tue 10 Feb 2026: 133Wed 11 Feb 2026: 155Thu 12 Feb 2026: 178Fri 13 Feb 2026: 130Sat 14 Feb 2026: 40Sun 15 Feb 2026: 57Mon 16 Feb 2026: 172Tue 17 Feb 2026: 150Wed 18 Feb 2026: 147Thu 19 Feb 2026: 187Fri 20 Feb 2026: 118Sat 21 Feb 2026: 53Sun 22 Feb 2026: 50Mon 23 Feb 2026: 130Tue 24 Feb 2026: 108Wed 25 Feb 2026: 101Thu 26 Feb 2026: 140Fri 27 Feb 2026: 108Sat 28 Feb 2026: 24MarSun 01 Mar 2026: 64Mon 02 Mar 2026: 172Tue 03 Mar 2026: 131Wed 04 Mar 2026: 167Thu 05 Mar 2026: 142Fri 06 Mar 2026: 134Sat 07 Mar 2026: 27Sun 08 Mar 2026: 36Mon 09 Mar 2026: 165Tue 10 Mar 2026: 135Wed 11 Mar 2026: 171Thu 12 Mar 2026: 175Fri 13 Mar 2026: 109Sat 14 Mar 2026: 51Sun 15 Mar 2026: 43Mon 16 Mar 2026: 166Tue 17 Mar 2026: 191Wed 18 Mar 2026: 128Thu 19 Mar 2026: 159Fri 20 Mar 2026: 114Sat 21 Mar 2026: 41Sun 22 Mar 2026: 51Mon 23 Mar 2026: 143Tue 24 Mar 2026: 143Wed 25 Mar 2026: 141Thu 26 Mar 2026: 143Fri 27 Mar 2026: 127Sat 28 Mar 2026: 56Sun 29 Mar 2026: 56Mon 30 Mar 2026: 179Tue 31 Mar 2026: 208AprWed 01 Apr 2026: 135Thu 02 Apr 2026: 213Fri 03 Apr 2026: 131Sat 04 Apr 2026: 43Sun 05 Apr 2026: 63Mon 06 Apr 2026: 184Tue 07 Apr 2026: 181Wed 08 Apr 2026: 162Thu 09 Apr 2026: 164Fri 10 Apr 2026: 108Sat 11 Apr 2026: 31Sun 12 Apr 2026: 74Mon 13 Apr 2026: 132Tue 14 Apr 2026: 170Wed 15 Apr 2026: 157Thu 16 Apr 2026: 169Fri 17 Apr 2026: 150Sat 18 Apr 2026: 49Sun 19 Apr 2026: 57Mon 20 Apr 2026: 177Tue 21 Apr 2026: 159Wed 22 Apr 2026: 214Thu 23 Apr 2026: 150Fri 24 Apr 2026: 125Sat 25 Apr 2026: 37Sun 26 Apr 2026: 70Mon 27 Apr 2026: 139Tue 28 Apr 2026: 185Wed 29 Apr 2026: 185Thu 30 Apr 2026: 174MayFri 01 May 2026: 109Sat 02 May 2026: 43Sun 03 May 2026: 67Mon 04 May 2026: 125Tue 05 May 2026: 142Wed 06 May 2026: 169Thu 07 May 2026: 131Fri 08 May 2026: 99Sat 09 May 2026: 53Sun 10 May 2026: 52Mon 11 May 2026: 112Tue 12 May 2026: 271Wed 13 May 2026: 164Thu 14 May 2026: 176Fri 15 May 2026: 126Sat 16 May 2026: 51Sun 17 May 2026: 64Mon 18 May 2026: 152Tue 19 May 2026: 127Wed 20 May 2026: 133Thu 21 May 2026: 147Fri 22 May 2026: 118Sat 23 May 2026: 46Sun 24 May 2026: 60Mon 25 May 2026: 93Tue 26 May 2026: 149Wed 27 May 2026: 148Thu 28 May 2026: 146Fri 29 May 2026: 98Sat 30 May 2026: 62Sun 31 May 2026: 67JunMon 01 Jun 2026: 171Tue 02 Jun 2026: 138Wed 03 Jun 2026: 126Thu 04 Jun 2026: 184Fri 05 Jun 2026: 110Sat 06 Jun 2026: 47Sun 07 Jun 2026: 59Mon 08 Jun 2026: 159Tue 09 Jun 2026: 157Wed 10 Jun 2026: 147Thu 11 Jun 2026: 177Fri 12 Jun 2026: 132Sat 13 Jun 2026: 37Sun 14 Jun 2026: 61Mon 15 Jun 2026: 135Tue 16 Jun 2026: 200Wed 17 Jun 2026: 182Thu 18 Jun 2026: 177Fri 19 Jun 2026: 92Sat 20 Jun 2026: 57Sun 21 Jun 2026: 86Mon 22 Jun 2026: 149Tue 23 Jun 2026: 178Wed 24 Jun 2026: 172Thu 25 Jun 2026: 202Fri 26 Jun 2026: 120Sat 27 Jun 2026: 40Sun 28 Jun 2026: 57Mon 29 Jun 2026: 141Tue 30 Jun 2026: 155JulWed 01 Jul 2026: 159Thu 02 Jul 2026: 145Fri 03 Jul 2026: 89Sat 04 Jul 2026: 38Sun 05 Jul 2026: 49Mon 06 Jul 2026: 136Tue 07 Jul 2026: 123Wed 08 Jul 2026: 154Thu 09 Jul 2026: 145Fri 10 Jul 2026: 93Sat 11 Jul 2026: 43Sun 12 Jul 2026: 69Mon 13 Jul 2026: 142Tue 14 Jul 2026: 258Wed 15 Jul 2026: 135Thu 16 Jul 2026: 155Fri 17 Jul 2026: 86Sat 18 Jul 2026: 60Sun 19 Jul 2026: 74Mon 20 Jul 2026: 152Tue 21 Jul 2026: 144Wed 22 Jul 2026: 126Thu 23 Jul 2026: 167Fri 24 Jul 2026: 103Sat 25 Jul 2026: 24Sun 26 Jul 2026: 51Mon 27 Jul 2026: 120Tue 28 Jul 2026: 154Wed 29 Jul 2026: 159Thu 30 Jul 2026: 178Fri 31 Jul 2026: 111AugSat 01 Aug 2026: 40Sun 02 Aug 2026: 43Mon 03 Aug 2026: 136Tue 04 Aug 2026: 133Wed 05 Aug 2026: 119Thu 06 Aug 2026: 140Fri 07 Aug 2026: 82Sat 08 Aug 2026: 38Sun 09 Aug 2026: 64Mon 10 Aug 2026: 102Tue 11 Aug 2026: 157Wed 12 Aug 2026: 116Thu 13 Aug 2026: 131Fri 14 Aug 2026: 85Sat 15 Aug 2026: 41Sun 16 Aug 2026: 69Mon 17 Aug 2026: 154Tue 18 Aug 2026: 128Wed 19 Aug 2026: 120Thu 20 Aug 2026: 132Fri 21 Aug 2026: 104Sat 22 Aug 2026: 40Sun 23 Aug 2026: 52Mon 24 Aug 2026: 156Tue 25 Aug 2026: 139Wed 26 Aug 2026: 108Thu 27 Aug 2026: 140Fri 28 Aug 2026: 111Sat 29 Aug 2026: 42Sun 30 Aug 2026: 74Mon 31 Aug 2026: 131

Sent by a person

MonWedFriSunSepMon 01 Sep 2025: 1Tue 02 Sep 2025: 20Wed 03 Sep 2025: 10Thu 04 Sep 2025: 11Fri 05 Sep 2025: 6Sat 06 Sep 2025: 13Sun 07 Sep 2025: 1Mon 08 Sep 2025: 11Tue 09 Sep 2025: 15Wed 10 Sep 2025: 18Thu 11 Sep 2025: 27Fri 12 Sep 2025: 18Sat 13 Sep 2025: 7Sun 14 Sep 2025: 1Mon 15 Sep 2025: 8Tue 16 Sep 2025: 12Wed 17 Sep 2025: 16Thu 18 Sep 2025: 26Fri 19 Sep 2025: 20Sat 20 Sep 2025: 6Sun 21 Sep 2025: 3Mon 22 Sep 2025: 4Tue 23 Sep 2025: 23Wed 24 Sep 2025: 32Thu 25 Sep 2025: 16Fri 26 Sep 2025: 13Sat 27 Sep 2025: 0Sun 28 Sep 2025: 1Mon 29 Sep 2025: 13Tue 30 Sep 2025: 16OctWed 01 Oct 2025: 19Thu 02 Oct 2025: 21Fri 03 Oct 2025: 9Sat 04 Oct 2025: 0Sun 05 Oct 2025: 8Mon 06 Oct 2025: 17Tue 07 Oct 2025: 27Wed 08 Oct 2025: 13Thu 09 Oct 2025: 15Fri 10 Oct 2025: 10Sat 11 Oct 2025: 8Sun 12 Oct 2025: 3Mon 13 Oct 2025: 5Tue 14 Oct 2025: 20Wed 15 Oct 2025: 13Thu 16 Oct 2025: 13Fri 17 Oct 2025: 19Sat 18 Oct 2025: 3Sun 19 Oct 2025: 2Mon 20 Oct 2025: 22Tue 21 Oct 2025: 31Wed 22 Oct 2025: 25Thu 23 Oct 2025: 25Fri 24 Oct 2025: 8Sat 25 Oct 2025: 4Sun 26 Oct 2025: 4Mon 27 Oct 2025: 6Tue 28 Oct 2025: 16Wed 29 Oct 2025: 11Thu 30 Oct 2025: 25Fri 31 Oct 2025: 24NovSat 01 Nov 2025: 5Sun 02 Nov 2025: 3Mon 03 Nov 2025: 13Tue 04 Nov 2025: 16Wed 05 Nov 2025: 20Thu 06 Nov 2025: 14Fri 07 Nov 2025: 16Sat 08 Nov 2025: 1Sun 09 Nov 2025: 1Mon 10 Nov 2025: 14Tue 11 Nov 2025: 8Wed 12 Nov 2025: 17Thu 13 Nov 2025: 16Fri 14 Nov 2025: 5Sat 15 Nov 2025: 0Sun 16 Nov 2025: 0Mon 17 Nov 2025: 14Tue 18 Nov 2025: 12Wed 19 Nov 2025: 6Thu 20 Nov 2025: 15Fri 21 Nov 2025: 17Sat 22 Nov 2025: 3Sun 23 Nov 2025: 0Mon 24 Nov 2025: 12Tue 25 Nov 2025: 10Wed 26 Nov 2025: 11Thu 27 Nov 2025: 0Fri 28 Nov 2025: 2Sat 29 Nov 2025: 1Sun 30 Nov 2025: 0DecMon 01 Dec 2025: 13Tue 02 Dec 2025: 15Wed 03 Dec 2025: 23Thu 04 Dec 2025: 13Fri 05 Dec 2025: 18Sat 06 Dec 2025: 1Sun 07 Dec 2025: 0Mon 08 Dec 2025: 13Tue 09 Dec 2025: 19Wed 10 Dec 2025: 27Thu 11 Dec 2025: 9Fri 12 Dec 2025: 10Sat 13 Dec 2025: 0Sun 14 Dec 2025: 1Mon 15 Dec 2025: 5Tue 16 Dec 2025: 22Wed 17 Dec 2025: 13Thu 18 Dec 2025: 20Fri 19 Dec 2025: 13Sat 20 Dec 2025: 1Sun 21 Dec 2025: 2Mon 22 Dec 2025: 11Tue 23 Dec 2025: 2Wed 24 Dec 2025: 5Thu 25 Dec 2025: 0Fri 26 Dec 2025: 0Sat 27 Dec 2025: 0Sun 28 Dec 2025: 0Mon 29 Dec 2025: 2Tue 30 Dec 2025: 5Wed 31 Dec 2025: 1JanThu 01 Jan 2026: 1Fri 02 Jan 2026: 1Sat 03 Jan 2026: 0Sun 04 Jan 2026: 4Mon 05 Jan 2026: 8Tue 06 Jan 2026: 19Wed 07 Jan 2026: 13Thu 08 Jan 2026: 20Fri 09 Jan 2026: 6Sat 10 Jan 2026: 5Sun 11 Jan 2026: 1Mon 12 Jan 2026: 21Tue 13 Jan 2026: 29Wed 14 Jan 2026: 8Thu 15 Jan 2026: 9Fri 16 Jan 2026: 16Sat 17 Jan 2026: 1Sun 18 Jan 2026: 1Mon 19 Jan 2026: 4Tue 20 Jan 2026: 16Wed 21 Jan 2026: 18Thu 22 Jan 2026: 10Fri 23 Jan 2026: 12Sat 24 Jan 2026: 0Sun 25 Jan 2026: 1Mon 26 Jan 2026: 11Tue 27 Jan 2026: 15Wed 28 Jan 2026: 10Thu 29 Jan 2026: 6Fri 30 Jan 2026: 11Sat 31 Jan 2026: 1FebSun 01 Feb 2026: 0Mon 02 Feb 2026: 4Tue 03 Feb 2026: 12Wed 04 Feb 2026: 10Thu 05 Feb 2026: 23Fri 06 Feb 2026: 14Sat 07 Feb 2026: 0Sun 08 Feb 2026: 3Mon 09 Feb 2026: 15Tue 10 Feb 2026: 6Wed 11 Feb 2026: 17Thu 12 Feb 2026: 28Fri 13 Feb 2026: 31Sat 14 Feb 2026: 2Sun 15 Feb 2026: 6Mon 16 Feb 2026: 7Tue 17 Feb 2026: 30Wed 18 Feb 2026: 27Thu 19 Feb 2026: 15Fri 20 Feb 2026: 19Sat 21 Feb 2026: 2Sun 22 Feb 2026: 3Mon 23 Feb 2026: 34Tue 24 Feb 2026: 33Wed 25 Feb 2026: 21Thu 26 Feb 2026: 18Fri 27 Feb 2026: 31Sat 28 Feb 2026: 12MarSun 01 Mar 2026: 9Mon 02 Mar 2026: 30Tue 03 Mar 2026: 28Wed 04 Mar 2026: 36Thu 05 Mar 2026: 37Fri 06 Mar 2026: 23Sat 07 Mar 2026: 4Sun 08 Mar 2026: 8Mon 09 Mar 2026: 17Tue 10 Mar 2026: 24Wed 11 Mar 2026: 25Thu 12 Mar 2026: 19Fri 13 Mar 2026: 12Sat 14 Mar 2026: 6Sun 15 Mar 2026: 8Mon 16 Mar 2026: 5Tue 17 Mar 2026: 21Wed 18 Mar 2026: 12Thu 19 Mar 2026: 26Fri 20 Mar 2026: 16Sat 21 Mar 2026: 0Sun 22 Mar 2026: 3Mon 23 Mar 2026: 5Tue 24 Mar 2026: 21Wed 25 Mar 2026: 10Thu 26 Mar 2026: 13Fri 27 Mar 2026: 13Sat 28 Mar 2026: 4Sun 29 Mar 2026: 1Mon 30 Mar 2026: 13Tue 31 Mar 2026: 17AprWed 01 Apr 2026: 21Thu 02 Apr 2026: 19Fri 03 Apr 2026: 2Sat 04 Apr 2026: 0Sun 05 Apr 2026: 2Mon 06 Apr 2026: 7Tue 07 Apr 2026: 7Wed 08 Apr 2026: 6Thu 09 Apr 2026: 6Fri 10 Apr 2026: 10Sat 11 Apr 2026: 2Sun 12 Apr 2026: 3Mon 13 Apr 2026: 2Tue 14 Apr 2026: 11Wed 15 Apr 2026: 7Thu 16 Apr 2026: 8Fri 17 Apr 2026: 9Sat 18 Apr 2026: 2Sun 19 Apr 2026: 1Mon 20 Apr 2026: 16Tue 21 Apr 2026: 6Wed 22 Apr 2026: 13Thu 23 Apr 2026: 18Fri 24 Apr 2026: 11Sat 25 Apr 2026: 9Sun 26 Apr 2026: 5Mon 27 Apr 2026: 11Tue 28 Apr 2026: 10Wed 29 Apr 2026: 16Thu 30 Apr 2026: 13MayFri 01 May 2026: 18Sat 02 May 2026: 1Sun 03 May 2026: 2Mon 04 May 2026: 11Tue 05 May 2026: 13Wed 06 May 2026: 14Thu 07 May 2026: 22Fri 08 May 2026: 6Sat 09 May 2026: 6Sun 10 May 2026: 3Mon 11 May 2026: 10Tue 12 May 2026: 11Wed 13 May 2026: 11Thu 14 May 2026: 11Fri 15 May 2026: 15Sat 16 May 2026: 6Sun 17 May 2026: 9Mon 18 May 2026: 8Tue 19 May 2026: 9Wed 20 May 2026: 9Thu 21 May 2026: 24Fri 22 May 2026: 14Sat 23 May 2026: 1Sun 24 May 2026: 0Mon 25 May 2026: 1Tue 26 May 2026: 11Wed 27 May 2026: 23Thu 28 May 2026: 11Fri 29 May 2026: 10Sat 30 May 2026: 2Sun 31 May 2026: 4JunMon 01 Jun 2026: 21Tue 02 Jun 2026: 28Wed 03 Jun 2026: 13Thu 04 Jun 2026: 18Fri 05 Jun 2026: 17Sat 06 Jun 2026: 2Sun 07 Jun 2026: 1Mon 08 Jun 2026: 6Tue 09 Jun 2026: 7Wed 10 Jun 2026: 4Thu 11 Jun 2026: 11Fri 12 Jun 2026: 12Sat 13 Jun 2026: 1Sun 14 Jun 2026: 0Mon 15 Jun 2026: 8Tue 16 Jun 2026: 10Wed 17 Jun 2026: 11Thu 18 Jun 2026: 5Fri 19 Jun 2026: 2Sat 20 Jun 2026: 0Sun 21 Jun 2026: 2Mon 22 Jun 2026: 11Tue 23 Jun 2026: 17Wed 24 Jun 2026: 15Thu 25 Jun 2026: 17Fri 26 Jun 2026: 8Sat 27 Jun 2026: 10Sun 28 Jun 2026: 3Mon 29 Jun 2026: 13Tue 30 Jun 2026: 5JulWed 01 Jul 2026: 3Thu 02 Jul 2026: 3Fri 03 Jul 2026: 1Sat 04 Jul 2026: 1Sun 05 Jul 2026: 2Mon 06 Jul 2026: 15Tue 07 Jul 2026: 6Wed 08 Jul 2026: 6Thu 09 Jul 2026: 25Fri 10 Jul 2026: 14Sat 11 Jul 2026: 0Sun 12 Jul 2026: 1Mon 13 Jul 2026: 8Tue 14 Jul 2026: 10Wed 15 Jul 2026: 3Thu 16 Jul 2026: 9Fri 17 Jul 2026: 10Sat 18 Jul 2026: 1Sun 19 Jul 2026: 0Mon 20 Jul 2026: 13Tue 21 Jul 2026: 10Wed 22 Jul 2026: 4Thu 23 Jul 2026: 8Fri 24 Jul 2026: 0Sat 25 Jul 2026: 1Sun 26 Jul 2026: 5Mon 27 Jul 2026: 9Tue 28 Jul 2026: 11Wed 29 Jul 2026: 18Thu 30 Jul 2026: 21Fri 31 Jul 2026: 3AugSat 01 Aug 2026: 0Sun 02 Aug 2026: 3Mon 03 Aug 2026: 22Tue 04 Aug 2026: 16Wed 05 Aug 2026: 11Thu 06 Aug 2026: 9Fri 07 Aug 2026: 6Sat 08 Aug 2026: 0Sun 09 Aug 2026: 0Mon 10 Aug 2026: 5Tue 11 Aug 2026: 11Wed 12 Aug 2026: 15Thu 13 Aug 2026: 9Fri 14 Aug 2026: 14Sat 15 Aug 2026: 3Sun 16 Aug 2026: 9Mon 17 Aug 2026: 30Tue 18 Aug 2026: 17Wed 19 Aug 2026: 7Thu 20 Aug 2026: 5Fri 21 Aug 2026: 38Sat 22 Aug 2026: 14Sun 23 Aug 2026: 0Mon 24 Aug 2026: 23Tue 25 Aug 2026: 10Wed 26 Aug 2026: 7Thu 27 Aug 2026: 10Fri 28 Aug 2026: 5Sat 29 Aug 2026: 3Sun 30 Aug 2026: 4Mon 31 Aug 2026: 8

The machines never took a day off: 0 days in the year with nothing from them. People had 4 weekdays with nothing at all, and the weekends are the two faint rows at the bottom of the second grid.

The holidays are the tell. On the days offices actually close (Christmas Day, Christmas Eve, New Year's Day, Thanksgiving) the people writing to me drop to 2 a day against 13 on an ordinary weekday, and the cold outreach drops with them, 3 against 11, because a sequencer is set to send on business days and knows the calendar. The rest of the machines do not: 64 a day against 145. Christmas Day: 0 from people, 70 from machines. The Monday holidays (Labor Day, MLK Day, Presidents' Day, Memorial Day) split the room: people mostly take them, 3 a day, while the sequencers treat them as a working Monday, 12 cold a day, and the rest of the machines send 154.

Weekday holidayMachinesof which cold outreachPeople
Labor DayMon 01 Sep 202519471
ThanksgivingThu 27 Nov 20257830
Day after ThanksgivingFri 28 Nov 202595102
Christmas EveWed 24 Dec 20255725
Christmas DayThu 25 Dec 20257020
New Year's EveWed 31 Dec 20257471
New Year's DayThu 01 Jan 20265051
MLK DayMon 19 Jan 2026159184
Presidents' DayMon 16 Feb 202617297
Memorial DayMon 25 May 202693121
Ordinary weekday (median)1451113

How I answer

The other half of the mailbox is mine: what I sent, and how fast, Sep '25 to Aug '26. The same pass that counted what reached me matched my replies to the messages they answered, and kept only the tallies.

36%
of the conversations people started with me got a reply
1 h 59 min
typical time to my reply (median)
89%
of my replies went out within 24 hours

Counted by conversation, not by message: a thread with six messages from one person and two replies from me is one conversation, answered. Only mail addressed to me directly counts; mail I was copied on does not. Message by message, 34% of what people sent me directly got its own reply. Read it as a floor: "sent by a person" is whatever the sorter could not prove was a machine, so every well-disguised sequence, every FYI that needed no answer, and every question I answered by phone or in person counts here as a conversation I ignored.

How long I take

My replies to people, by how long after their message mine went out. A quarter went within 21 min; three quarters within 7 h 16 min; 50% within two hours.

under 5 min11%5 to 30 min18%30 min to 2 h21%2 to 8 h26%8 to 24 h13%1 to 3 days6%3 to 7 days3%over a week2%

When I write

Share of the email I sent, by the hour it left, my local time. 70% between 9am and 6pm, 14% after 8pm, and the busiest hour is 12pm. Tuesday carries the most of the week; 7% goes out at the weekend.

0%2.5%5%7.5%10%12am3am6am9am12pm3pm6pm9pm

Put the two halves together and the shape of the day is clear. The machines send at 9am. I answer people around 12pm. Everything between those two is the sorting.

What I send, against what I get

Messages a day, by year, three lines. Mine has run between 11 to 24 a day since 2017 and the people writing to me between 10 to 15. The third line is the machines, 18 to 117, 6 times over. Nothing about the humans in this picture changed. The volume did.

11
emails I send a day, 2026
10
people send me a day, 2026
117
machines send me a day, 2026 (18 in 2017)
05010015020182020202220242026machines 117people 10me 11
  • Sent to me by a machine, a day
  • Sent to me by a person, a day
  • Sent by me, a day (everything, not only replies)

The cold outreach I answered anyway

Every one of these messages existed to get a reply. Here is how often it worked on me, Sep '25 to Aug '26.

0.7%
of the cold outreach that reached me got a reply from me
11
sequences I answered, out of 2,314
55%
of those: a person wrote back

22 replies to 11 sequences: 9 of them on the first touch, the rest after being followed up. When I did answer, I took a median of 4 h 3 min. After my reply, a person answered in 6 of the 11 sequences. In 1 the tool never noticed and fired its next scheduled message anyway. 4 went silent. Since 2017 the shape is the same: 231 replies to 8,895 cold emails (2.6%), in 159 sequences; a person wrote back in 56% of those sequences, 10 rolled on as if I had said nothing, and 60 never wrote again.


What Gmail made of it

Every message in a Takeout archive carries the labels Gmail gave it: which tab it went to, whether it was marked Important, whether it was ever opened. So the mailbox provider's verdict on each class can be tallied against mine, Sep '25 to Aug '26.

95%
of cold outreach Gmail marked Important
97%
of it landed in the Primary tab
44%
of it I never opened

Gmail is good at marketing: 71% of it went to Promotions and only 17% was marked Important. It cannot see cold outreach at all. 95% was marked Important and 97% went to Primary, the same treatment as mail from a person (97% and 93%). The difference shows up in what I did next: I left 44% of the cold outreach unread against 11% of what people sent me. Gmail filed it as a person; I could tell it was not; the sorting was left to me.

ClassMarked ImportantPrimary tabNever opened
Sent by a person97%93%11%
Cold outreach95%97%44%
Marketing17%1%87%
Automated, sender I know28%10%75%
Notifications, kept55%36%58%
Notifications, filed33%4%72%
Lists12%1%88%

Why the machines win here: Gmail's Important and Primary decisions lean on whether the sender looks like a person writing one message to one address, and a sequencer is built to look exactly like that. Marketing platforms declare themselves in the headers; sequencers do the opposite.


What Google Workspace’s spam filter took, last thirty days

Everything above is mail that reached my inbox. Google Workspace keeps only about thirty days of spam, so this is a snapshot, not a trend: Sep '26. It is here because it answers the obvious objection to the cold-outreach number above: most cold email never reaches the inbox at all.

428
messages in spam
15
a day
83%
from a sequencer or marketing platform
ClassMessagesShare
Cold outreach28567%
Marketing7117%
Sent by a person358%
Notifications225%
Machine, transport only123%
Automated, sender you know20%
Machine, platform unknown10%

Who sent what the filter caught

The same tools that reach my inbox are behind the mail that did not. Of the cold outreach in spam, 32% came through Microsoft 365 with no vendor name attached, and 37% carried the name of a sending tool.

Cold outreach in spam, by sending tool

PlatformShare
MRunbranded, via Microsoft 36532%
unidentified vendor31%
INInstantly29%
SESendGrid2%
FMfmailroute (sending infra)2%
ACazure-comm-services1%
GAgmail-api-client1%
HSHubSpot Sales1%
APApollo<1%%
ARartisan (AI SDR)<1%%
GRgrowthjack<1%%
KAkarmalinks (tracker)<1%%

Marketing in spam, by sending platform

PlatformShare
SAsalesforce31%
unidentified platform23%
SEsendinblue11%
SEsfmc-exacttarget11%
MAmailgun10%
MAmarketo10%
HUhubspot1%
IKinfusionsoft-keap1%
SESendGrid1%

This is the one place the method can be graded against a known answer. Every message here is junk; Google Workspace already decided that. If the method were perfect, all 428 would show a machine behind them. In fact 83% do: 285 came from a sales-sequencing tool and 71 from a marketing platform. Another 9% show automation of some kind (a relay, a notification template, a mailing list) without a nameable sender. The remaining 8%, 35 messages, show no sign of automation at all. These are not people writing to me. They are spammers sending from an ordinary Gmail or Outlook mailbox, or from a domain registered last week, with no tooling attached, and from the outside that is indistinguishable from a stranger typing me a note by hand. That is the ceiling on this kind of filing: it catches the automation, and here 8% of the junk had none. It is why Envelope sits on top of the spam filter rather than replacing it.


How to read this

This is my mailbox. Everything here is an exact count of what arrived in one inbox, mine, over 36 months. It is not a survey, not a sample of the market, and not a claim about anyone else's mail. It is one mailbox measured properly, which is a different thing from a small mailbox measured loosely.

Marketing and cold outreach are split by what sent the mail, not by what it says. Mail that leaves through a marketing platform (Mailchimp, Marketo, HubSpot's marketing hub) counts as marketing, even when the campaign is aimed at strangers. Mail that leaves through a sales-sequencing tool (Outreach, Salesloft, Apollo, HubSpot Sales) counts as cold outreach, even when it looks like a note from one person. Where one vendor offers both, as HubSpot does, the two products are counted separately. Anything with no identifiable sender is counted as machine, unnamed rather than guessed into one of the two; that bar is the honest measure of what I could not attribute.

“Notifications” means system mail, and I do not try to tell a receipt from an alert. That would take reading the message, and nothing here reads the message. What the headers can tell is whether anybody is home: a ticket or case system, an e-signature request, a message in a running thread or from a shared inbox is kept; a message from a no-reply address, or one the sending platform itself labelled transactional, is filed. The class used to be called Receipts; the hand check above is why it is not.

Sent mail, spam, trash and drafts are excluded, as is anything from my own domains.

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